Tuesday, August 17, 2010

Favorite Mascots & Logos

Today, I'm writing about marketing and branding. As writers--like it or not--we have to market ourselves and our work. I'll start with logos and mascots.

I love the little green geicho that has the Australian (or is it British?) accent. He's the mascot for Geicho Insurance and is very memorable and likeable. My favorite mascot was the Taco Bell dog. Sadly, I think he passed away a year or two ago. Didn't you love those commercials and his accent? Didn't everyone? I bet Taco Bell's profits went through the roof after they started using that cute dog.

The duck for Aflack is cute but I find the voice slightly annoying, however, they've done a good job of branding. That Billy guy (may he rest in peace) did tons of infomercials. I couldn't mute the remote fast enough when he was on because his voice grated on me but I'm sure he sold lots of cheese slicers, otherwise, they wouldn't keep using him. Of course, there's the Sham Wow guy, yet another unforgettable character.

Switching gears from living mascots, which corporate logos do you like? How about the red bullseye for Target? Target has done an amazing job of branding by using the color red, certain music or even dancers. Within a few seconds, my husband and I can always tell when it's going to be a commercial for Target.

I like designer Tommy Hilfiger's use of red, white and blue stripes (probably because I'm patriotic) and really liked the logo that used two bare feet on shirts back in the seventies. Anyone remember what company that was? Was it Bare Feet?! The Nike curved swoosh is a simple but classy logo. Can you think of other simple, effective logos?

What about some tired ones? I'm rather tired of the polo playing horse rider for Polo. I think it's in need of a revamp as is the alligator.

Think about book covers. Chick lit and women's fiction often have pink covers, whereas paranormals use a lot of black, white and red. What other themes have you noticed?

What are your favorite logos or mascots? Have you thought about branding your blog, web site or book if you're given the option by a publisher?


  1. Good question, Beth. I haven't thought about branding my sites at all. Probably because I write in more than one genre. However, it's definitely something to think about.

    Remember the OLD commercials - "I can't believe I ate the whole thing?" Or "Try it, you'll like it!"

    I hadn't thought about those in years. Great blog post. It's making me remember.

  2. I'm the same way. I write in many different genres but we can still brand ourselves (and work) by using the same colors, font styles, a consistent slogan, graphics or even an animal (think cozy mysteries that often have cats).

    Writers should have consistency to their "look" and it should be apparent on all their marketing material--website, blog, business cards and book covers. That way, readers will immediately know when it's us, their favorite author! :)

  3. Back to your comment about commercials, I remember the sexy Marlboro man, the twins that chewed Spearmint gum, the charmin tissue guy, Mr. Whipple, and the bored Kenmore appliance repair guy. It is fun to remember way back when...