Recently, I spoke about marketing to 35 Ozarks Romance Authors. Let me tell you something you probably already know: Writers and marketers are surly bedfellows. I'm not sure why that is but it's a fact. I've worked in many professions (banking, healthcare, hotels, education, and green heat) and I've never encountered this mindset in any other industry. It truly baffles me.
I know authors hunger for this information and I would too if I hadn't worked in marketing for 20 years. My professional experience has been very helpful to me as an author, and I want to help other writers/authors become informed marketers. During my talk, I discussed several topics including:
I won't go into specifics here because I can see a great need for a marketing ebook for authors. I'm writing one now, and since this will be my first foray into a non-fiction book and into ebooks, I have some research to do. I plan to add several more chapters, some crazy stories from my marketing days and many examples. Trust me, marketing is fun.