The Advantages of Joint Book Signings

Earlier this month, I participated in the first-ever Authors at Art Walk at the Park Central Library in downtown Springfield. The event was sponsored by Ozarks Romance Authors and was a rousing success.

I happily shared a table with Cecily White, YA/paranormal author of Prophecy Girl; Kaye Calkins, historical romance author of Deverell's Dilemma; and Jean Rosenow, inspirational and women's fiction author of Blessed Are The Pure In Heart. I signed my picture books: What Do You Want To Be? and The Missing Key.

Most authors have book signings on their own unless they're at a conference. As I visited with friends, customers and authors, several advantages of joint book signings occurred to me, namely:

• By having a signing with authors who write other genres, you'll draw a bigger crowd.
• Having the backing of a well-known writer's organization is immensely helpful and garners credibility. Thanks, ORA!
• Customers are likely to buy more than one book from various authors.
• You share in marketing the event which reaches a multitude of different audiences.
• Your reach grows exponentially due to the shared marketing, especially via social media.
• There are several photo opportunities.
• There's someone to watch your table while you grab a coffee or go to the restroom.
• You don't get lonely.
• You are guaranteed some sales--authors always buy one another's books (or at least trade!)

Have you ever had a joint signing? Try it!