I happily shared a table with Cecily White, YA/paranormal author of Prophecy Girl; Kaye Calkins, historical romance author of Deverell's Dilemma; and Jean Rosenow, inspirational and women's fiction author of Blessed Are The Pure In Heart. I signed my picture books: What Do You Want To Be? and The Missing Key.
Most authors have book signings on their own unless they're at a conference. As I visited with friends, customers and authors, several advantages of joint book signings occurred to me, namely:
- By having a signing with authors who write other genres, you'll draw a bigger crowd.
- Having the backing of a well-known writer's organization is immensely helpful and garners credibility. Thanks, ORA!
- Customers are likely to buy more than one book from various authors.
- You share in marketing the event which reaches a multitude of different audiences.
- Your reach grows exponentially due to the shared marketing, especially via social media.
- There are several photo opportunities.
- There's someone to watch your table while you grab a coffee or go to the restroom.
- You don't get lonely.
- You are guaranteed some sales--authors always buy one another's books (or at least trade!)
