Wednesday, August 21, 2013

The Advantages of Joint Book Signings

Earlier this month, I participated in the first-ever Authors at Art Walk at the Park Central Library in downtown Springfield. The event was sponsored by Ozarks Romance Authors and was a rousing success.

I happily shared a table with Cecily White, YA/paranormal author of Prophecy Girl; Kaye Calkins, historical romance author of Deverell's Dilemma; and Jean Rosenow, inspirational and women's fiction author of Blessed Are The Pure In Heart. I signed my picture books: What Do You Want To Be? and The Missing Key.


Most authors have book signings on their own unless they're at a conference. As I visited with friends, customers and authors, several advantages of joint book signings occurred to me, namely:

  • By having a signing with authors who write other genres, you'll draw a bigger crowd.
  • Having the backing of a well-known writer's organization is immensely helpful and garners credibility. Thanks, ORA!
  • Customers are likely to buy more than one book from various authors.
  • You share in marketing the event which reaches a multitude of different audiences.
  • Your reach grows exponentially due to the shared marketing, especially via social media.
  • There are several photo opportunities.
  • There's someone to watch your table while you grab a coffee or go to the restroom.
  • You don't get lonely.
  • You are guaranteed some sales--authors always buy one another's books (or at least trade!)
Have you ever had a joint signing? Try it!

11 comments:

  1. Sounds like a lot of fun. I hope I get to do that someday!

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  2. You will, Sharon. There's no doubt in my mind.

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  3. Excellent article Beth! full of tips on how to conduct a successful signing:)

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    1. Thanks, Phyllis. And I forgot to mention the outstanding support by the ORA prez and vp with promotion, signage, water, markers, and cookies for the crowd! Lisa Medley and Jill Slack were TREMENDOUS.

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  4. Really good article! Thanks for posting it. I have done joint signings before and they're great! I would love to be included in the next Art Walk Signing. ORA has always been supportive to the members. It's a great group.

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    1. Thanks, Sharon! ORA is great and I think another Art Walk is planned with four different authors for Feb 2014. They may have already filled the slots. Lisa Medley will know.

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  5. Everything is better when you share the time with friends! Glad you guys did so well. Hugs!

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    1. Yes, it was a good evening. Thanks, Kelly.

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  6. Excellent points! I know I enjoyed sitting next to you and introducing our characters to each other. :)

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    1. That was another fun signing in Branson, Jan. A great time and turnout. And, yes, about our characters! :-)

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